Before She
Was Mom
A daughter discovers the girl her mother was before motherhood—one keepsake, one question, one shared listen at a time.
SPEC CONCEPT / 0101 / The feature presentation
Selected work.
Some projects were made with brands. Others are independent ideas for what a brand could become. Every concept is labeled, because the story behind the work matters too.
Before She
SPEC CONCEPT / 01
Make Yourself at Home
A home swap told through the little details only a person who lives there could leave behind.
After Goodnight
The pajamas become the doorway to the worlds children dream up after bedtime.
American Girl, Kindred and Little Sleepies are independent spec work; none commissioned or endorsed these concepts. The children in the Little Sleepies concept image are fictional and AI-generated.
02 / Coming attractionsOut of
Out of
Office
He forgot to rig the election. Now he has to live with the results.
After losing power in an election he forgot to fix, a vain former dictator moves into his late mother’s apartment. He tries to govern his unimpressed neighbors while chasing the only office left within reach: chair of the residents’ association.
Created by Bianca Blades. An eight-episode, half-hour ensemble comedy with a continuing season story.
03 / The studio
The idea is the job.
From the first insight to the last cut, I make creative that can travel across formats without losing its point of view.
01 /
UGC Creative Sprint
Audience angles, scripts, creator casting and direction, and a repeatable way to make the next round of content smarter.
02 /
Campaign Development
A central idea and visual world, built out for ads, organic, creator work, email and the moments between.
03 /
Branded Series Development
Characters, format, tone and a content engine for a brand with more to say than one ad can hold.
04 / Behind the screenStudio life.
Studio life.
From the sofa.
Hi, I’m Bianca. I make stories people want to watch—and creative that knows what it needs to do.
I came to marketing through acting and writing. Today my work moves between brand campaigns, UGC, creative direction and television ideas. The through line is always the same: find the human thing, build a world around it, and make every execution feel like it belongs there.
By Blades is my creative studio in Vieques, Puerto Rico. New production tools can make ambitious work possible from almost anywhere. They’re part of the process; the story still leads.
Bianca Blades
05 / Studio NotesFrom the
From the
writer’s room.
Ideas about brand storytelling, creative direction and making something worth watching.
Branded entertainment strategy: think like a showrunner.
A practical guide to building a premise, a world and a reason to come back.
Read the first note06 / Your turn
Have a strange little idea?
A campaign, a script, a creator program, a story that might be a show. Send me the one you can’t stop thinking about.
bianca@byblades.com ↗Available for brands, agencies, creative teams and screen projects.